View natural capitalism solutions profile on linkedin, the worlds largest professional community. Natural capitalism solutions inc guidestar profile. What are the four principles of natural capitalism. Perhaps the most widely discussed recent book on the transition from a wasteful, unsustainable economic system to a more sustainable one is natural. Corporate environmental strategy july 2001 in this article, the lovins2 explain what is meant by natural capitalism, four principles that enable business to behave responsibly towards both nature and people while increasing profits, inspiring their workforce and gaining competitive advantage. Hunter lovins sent a draft of factor four to paul hawken in early 1995. Traditional capitalism, they argue, has always neglected to assign monetary value to its largest stock of capital. A road map for natural capitalism montclair state university. In other words, natural capitalism assigns an economic value to stewardship of the planet.
Emerging possibilitiesa new type of industrialismthe loss of living systemsvaluing natural capitalthe industrial mindset the emerging pattern of scarcityfour strategies of natural capitalism radical resource productivityputting the couch potato of industrialism on a dietan economy of steady service and. Hunter lovins is the president and founder of natural capitalism. We agreed to work together toward one book, under the title of natural. Lovinsis the research director and cfo of rocky mountain institute rmi.
Creating the next industrial revolution by hawken, paul lovins, amory b. A renowned author and champion of sustainable development for over 35 years, hunter has consulted on business, economic development, sustainable agriculture, energy, water, security, and climate policies for scores of governments, communities, and companies worldwide. Readers are offered a view of the sustainability movement during the late 1990s in natural capitalism. In the next industrial revolution already under way we will have abundant people and scarce nature, not. Book excerpts and downloadable chapters natural capitalism. From sourcecode tv, this interview with hunter lovins, on the book natural capital. Natural capitalism, by paul hawken, amory lovins and l. Natural capitalism, in contrast, takes a proper accounting of these costs. It is herein that the very core dynamics of capitalism that generate its virtues, also cause its maladies. Natural capitalism solutions mission is to educate senior decisionmakers in business, government and civil society about the principles of sustainability. Natural capitalism assumes that goods and services have a value apart from their potential sale price on the. In natural capitalism, three top strategists show how leadingedge companies are practicing a new type of industrialism that is more efficient and profitable while saving the environment and creating jobs. This primer is meant to be used as a complement to the new book, natural capitalism paul hawken, amory lovins and hunter lovins, little brown, 1999. In this paradigm for the economy, three leading business visionaries explain how the world is on the verge of a new industrial revolution, one that promises to transform our fundamental notions about commerce and its role in shaping our future.
Creating the next industrial revolutions, coauthored by paul hawken, amory lovins and. Hunter lovins is the author of climate capitalism 3. This video interview was conducted on 28 july 2008 by dr wayne visser, senior associate, cambridge. A revaluing of the services nature provides, versus old style capitalism. Paul hawken and amory and hunter lovins write that in the next century, cars will get 200 miles per gallon without compromising safety and power, manufacturers will relentlessly recycle. John macleans speech from the dock london, 1986, of which this is a revised and updated edition. From the rocky mountain institutes page on the related book, written in 1999 by paul hawken, amory b. The first industrial revolution inaugurated 200 years of unparalleled material development for humankind. In his recent bestselling book natural capitalism coauthored with his exspouse l hunter lovins and ecoentrepreneur paul hawken he describes how an enlightened form of capitalism, retuned to seek ecoefficiencies, would save the environment, stimulate the economy, increase employment and bridge the gap between rich and poor. Creating the next industrial revolution, by paul hawken, amory lovins, and l. Ncs shows how to restore and further enhance the natural and human capital while increasing prosperity and quality of life.
Ncs educates senior decisionmakers in business, government and civil society to restore and enhance the natural and human capital while increasing prosperity and quality of life. Capitalism is the productive use of and reinvestment in. Whatever the topic natural capitalism solutions is just a phone call away from the best minds in the field. Natural capitalism proposes four core shifts which must be the constitutive elements of a strategy for sustainability for any enterprise. In just 14 months, two hurricanes have forced us to evacuate neighborhoods something our city government had never done bef\. Creating the next industrial revolution is a 1999 book on environmental economics coauthored by paul hawken, amory lovins and hunter lovins. A major theme in hawken, lovins and lovins natural capitalism is radical resource productivity, or extracting several orders of magnitude in additional services and goods from a given unit input in comparison to conventional fabrication methods. Natural capitalism solutions strategic sustainablility. Forests, topsoil, grasslands, wetlands, oceans, coral reefs, the atmosphere, aquifers, tundra and biodiversity are limiting factrs the natural capital on which. Does capitalism have to be bad for the environment. Creating the next industrial revolution paul hawken, amory lovins, l. Last week at the rocky mountain institute 2009 conference, michael potts, rmis ceo moderated a panel of luminaries celebrating the tenth anniversary of natural capitalism, the seminal work by. What links here related changes upload file special pages permanent link page.
Amory lovins is interviewed by satish kumar in this. Hunter lewis is author of twelve books, including the secular saints. Hunter lovins is president and founder of the natural capitalism solutions. Hunter lovins, is the first book to explore the lucrative opportunities for businesses in an era of approaching environmental limits.
But as a coiner of the term, and as one of the two authors of the book, i can tell you that natural capitalism is in no way meant to imply or be a justification or bull work to capitalist systems, which i think, are basically pathological. Natural capitalism many of the ideas of the sustainability model have been put in economic terms in natural capitalism. Natural capitalism enables organizations to increase profitability and efficiency while becoming. To say that state capitalism is a variety of capitalism may be a tautology, but it brings out the need to be clear on what capitalism is before embarking on any discussion of what state capitalism might be. Emerging possibilitiesa new type of industrialismthe loss of living systemsvaluing natural capitalthe industrial mindset the emerging pattern of scarcityfour strategies of natural capitalism radical resource productivityputting the. Natural capitalism has 1 job listed on their profile. Now amory lovins and hunter lovins interpret it that way.
Download for offline reading, highlight, bookmark or take notes while you read natural capitalism. Income from natural capital includes yield from trees and plants. The basic driver for natural capitalism is the limited availability of natural resources. There are no more reespected voices in the environmental movement than. The ideas not only meshed, they were absolutely complementary.
By way we extract, process, transport and dispose of a vast flow resources 220 billion tons a year. Natural capitalism natural capitalism is based on respecting and learning from the natural order of things. He saw that it was the exposition that natural capitalism needed if it were to make its theoretical claims credible and demonstrable. Largest category of capital the natural capital of. But the costs and the consequences are now everywhere evermore apparent. Hawkenlovins do not recognize social capitalinstitutions explicitly but focus on four forms of capital natural, human, manufactured, and financial.
However, natural capitalism is even more and bigger when it comes to its statements about the future of the industrial world. Revolution, sets out the principles and underlying theory of natural capitalism. Creating the next industrial revolution by paul hawken, amory b. Natural capitalism is a proposed business and social development driven by the rocky mountain institute rmi us and developed by experts paul hawken and amory lovins. An excerpt from natural capitalism by paul hawken, amory. Hunter lovins previous industrial revolutions made people 100 times more productive when low percapita output was limiting progress in exploiting a seemingly boundless natural world. On its first publication 10 years ago, natural capitalism rocked the world of business with its innovative new approach an approach that fused ecological integrity with business acumen using the radical concept of natural capitalism. Lovins and paul hawken which updates the story to include the successes of the last decade. Earths ability to sustain lifeincluding economic activityis threatened a.
Ncs mission is to educate senior decisionmakers in business, government and civil society about the principles of sustainability. Natural capitalism financial definition of natural capitalism. Amory lovins is interviewed by satish kumar in this article from the januaryfebruary 2000 issue of resurgence. The books first public incarnation, an article in the marchapril 1997 issue of mother jones. Cofounder of the worldrenowned rocky mountain institute rmi, she speaks about natural capitalism, governance in a globalizing world, energy policy, land management, green real estate development, and community economic prosperity. Hunter lovins is the author of factor four and natural capitalism. Hunter lovins is the president and founder of natural capitalism solutionsncs, a nonprofit formed in 2002 in longmont, co. With a more determined line of argument hawken, lovins, and lovins do not only forecast the next industrial revolution but simultaneously initiate it by publishing this book. The threat to capitalism is no longer communism or fascism but a steady undermining of the trust modern societies need for growth and stability. Natural capitalism the next industrial revolution paul hawken, amory b lovins, l. An excerpt from natural capitalism by paul hawken, amory lovins, and l. Capitalism requires endless growth of production in order to remain stable, raise the standards of living, and produce ample employment for the young and increasing world population.
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